History

1899: A great idea is born

Joseph Hipp produces the first baby food from rusk flour in his confectionery in Pfaffenhofen/Ilm, Germany.

1902: First cardboard packaging

The folding box designed by Joseph Hipp himself remained unchanged until 1928.

1932: Founding of the company

Georg Hipp Sr. founds the company HiPP in Pfaffenhofen/Ilm, Germany – the site of HiPP’s headquarters to this day.

1935: Relocation of the administration

Due to the increasingly difficult political situation in Pfaffenhofen, Georg Hipp Sr. moves the administrative headquarters to Munich.

1936: Setting the course for the family business

Georg Hipp Sr. marries Anny Metzner, a native of Switzerland. Their family forms the next generation in the company.

(Image: Anny Metzner and Georg Hipp Sr.)

1937: Resource-saving refill bag

HiPP launched the first refill bag for infant cereal with lime and malt as early as 1937.

(Image: First HiPP refill bag)

1939: Internationalization begins

After about a year of preparation, the first shipment of HiPP’s infant cereal goes abroad on January 20, 1939. The export business starts in Portugal. Spain, France, England and Turkey are soon to follow.

1956: Launch of baby food tins and continuous switch to organic production

Start of industrial production of baby food in tins. Along with his wife Anny Hipp-Metzner, Georg Hipp Sr. converts the family-owned Ehrensberger Hof farm to organic production.

1957: Expansion of the product range

Four new varieties of HiPP’s tinned baby food are launched: two vegetable and two full meal varieties.

(Image: Tinned baby food)

1959: The first baby food jars

The more hygienic and convenient glass packaging replaces the tins.

(Image: First glass packaging)

1964: The first HiPP formula

The ever-growing product range is topped off with Hippon - the company’s first milk formula.

1967: HiPP site in Austria

The first HiPP jars leave the newly incorporated production site in Gmunden, Austria.

(Image: Gmunden site in Austria)

1967: The next generation takes over

After the death of her husband, Anny Hipp-Metzner takes over the company and in 1968 she starts to incorporate her sons Claus and Georg. Their younger brother Paulus joined them a bit later.

(Image: Claus Hipp)

1969: The HiPP Logo

The four-coloured logo is used on a product for the first time.

(Image: The logo in its current form has changed only slightly from its original 1969 form.)

1990: The HiPP Organic Seal

HiPP starts using its very own organic seal, long before any national or EU seal was available.

1991: “I vouch for this with my name.”

Claus Hipp says the famous slogan for the first time.

1994: Foundation of AöL

Along with drinks manufacturer Neumarkter Lammsbräu and bakery chain Ludwig Stocker Hofpfisterei, HiPP founds the Working Group of Organic Food Processors (AöL) - today the Association of Organic Food Processors, comprising more than 120 members.

1995: HiPP site in Hungary

Production begins at the HiPP plant in Hanságliget, Hungary.

1995: EMAS Certification

HiPP becomes Germany’s third company and first food manufacturer to introduce the Europe-wide Eco-Management and Audit Scheme (EMAS) at its site in Pfaffenhofen.

1996: Launch of the banana project in Costa Rica

An important flagship project within the company’s sustainable development of its supply chain.

(Image: Stefan Hipp in the jungle of Talamanca)

1999: HiPP Ethics Charter

The HiPP managing partners sign the HiPP Ethics Charter, thereby laying the foundation of HiPP’s ethics management.

2001: A new production site in Croatia

The plant in Glina, Croatia, manufactures cereals and other non-perishables.

(Image: HiPP Croatia)

2002: Start HiPP Online-Shop

The company responds early to increasing digitization and emerging e-commerce, opening its online store in 2002.

(Image: The company website in 2002 with link to the HiPP online-shop, source: Internet Archive / Wayback Machine)

2004: A new product range

HiPP launches sip and tube feeds.

2010: HiPP model farm for biodiversity

Ehrensberger Hof farm - called “E-Hof” for short within the company - is turned into a “model farm for biodiversity” and plays an important role in research into measures to promote biodiversity.

2011: Representing the company together

Stefan Hipp begins to appear alongside his father in promotional campaigns. However, the promise to their customers remains unchanged: “I vouch for this with my name.”

(Image: Claus and Stefan Hipp)

2011: Climate protection at the various sites

Thanks to the use of renewable energy sources and the support of worldwide projects for climate protection, production at the HiPP sites in Pfaffenhofen (Germany) and Gmunden (Austria) is climate-neutral. Today, this also applies to all other HiPP sites in the EU.

2014: Switchover at the HiPP site in Gmunden

The production site in Gmunden, Austria, completes the switchover from jars to pouches, pots and trays.

(Image: Gmunden site production line)

2016: Integration of the production site in Herford

In Herford, Germany, HiPP produces infant and follow-on formulae as well as special formulae.

(Image: Herford site production line)

2017: The torch is passed

Stefan Hipp replaces his father as advertising ambassador and speaks the well-known brand promise “I vouch for this with my name.”

(Image: Stefan Hipp)

2017: Foundation of Organic Processing and Trade Association (OPTA)

OPTA is an association of European- based and internationally active organic trading and processing companies.

2018: EMAS und EMASplus

All production sites are validated in accordance with EMAS and EMASplus for the first time. EMASplus complements the EMAS environmental management standard to a sustainability standard.

(Image: EMAS+ logo)

2018: HiPP surveys insect populations

Together with renowned experts and scientists, HiPP analyses how conventional and organic farming affect the diversity of flying insects.

2020: New spray towers in Herford

After several years of planning and construction one of the most modern plants in Europe supplies milk formula.

(Image: Herford site)

2020: Presidency

Stefan Hipp is elected as first president of OPTA.

2022: The third generational change is completed

In the fourth generation, the brothers Stefan and Sebastian Hipp take over the management of the company.

2022: Sustainable innovation

Introduction of the new plant-based product range.

2023: Virtual support for families

HiPP expands its portfolio with the HiPP Family platform, which accompanies and advises young families on their journey from wanting a child to everyday family life.

1899: A great idea is born

Joseph Hipp produces the first baby food from rusk flour in his confectionery in Pfaffenhofen/Ilm, Germany.

1902: First cardboard packaging

The folding box designed by Joseph Hipp himself remained unchanged until 1928.

1932: Founding of the company

Georg Hipp Sr. founds the company HiPP in Pfaffenhofen/Ilm, Germany – the site of HiPP’s headquarters to this day.

1935: Relocation of the administration

Due to the increasingly difficult political situation in Pfaffenhofen, Georg Hipp Sr. moves the administrative headquarters to Munich.

1936: Setting the course for the family business

Georg Hipp Sr. marries Anny Metzner, a native of Switzerland. Their family forms the next generation in the company.

(Image: Anny Metzner and Georg Hipp Sr.)

1937: Resource-saving refill bag

HiPP launched the first refill bag for infant cereal with lime and malt as early as 1937.

(Image: First HiPP refill bag)

1939: Internationalization begins

After about a year of preparation, the first shipment of HiPP’s infant cereal goes abroad on January 20, 1939. The export business starts in Portugal. Spain, France, England and Turkey are soon to follow.

1956: Launch of baby food tins and continuous switch to organic production

Start of industrial production of baby food in tins. Along with his wife Anny Hipp-Metzner, Georg Hipp Sr. converts the family-owned Ehrensberger Hof farm to organic production.

1957: Expansion of the product range

Four new varieties of HiPP’s tinned baby food are launched: two vegetable and two full meal varieties.

(Image: Tinned baby food)

1959: The first baby food jars

The more hygienic and convenient glass packaging replaces the tins.

(Image: First glass packaging)

1964: The first HiPP formula

The ever-growing product range is topped off with Hippon - the company’s first milk formula.

1967: HiPP site in Austria

The first HiPP jars leave the newly incorporated production site in Gmunden, Austria.

(Image: Gmunden site in Austria)

1967: The next generation takes over

After the death of her husband, Anny Hipp-Metzner takes over the company and in 1968 she starts to incorporate her sons Claus and Georg. Their younger brother Paulus joined them a bit later.

(Image: Claus Hipp)

1969: The HiPP Logo

The four-coloured logo is used on a product for the first time.

(Image: The logo in its current form has changed only slightly from its original 1969 form.)

1990: The HiPP Organic Seal

HiPP starts using its very own organic seal, long before any national or EU seal was available.

1991: “I vouch for this with my name.”

Claus Hipp says the famous slogan for the first time.

1994: Foundation of AöL

Along with drinks manufacturer Neumarkter Lammsbräu and bakery chain Ludwig Stocker Hofpfisterei, HiPP founds the Working Group of Organic Food Processors (AöL) - today the Association of Organic Food Processors, comprising more than 120 members.

1995: HiPP site in Hungary

Production begins at the HiPP plant in Hanságliget, Hungary.

1995: EMAS Certification

HiPP becomes Germany’s third company and first food manufacturer to introduce the Europe-wide Eco-Management and Audit Scheme (EMAS) at its site in Pfaffenhofen.

1996: Launch of the banana project in Costa Rica

An important flagship project within the company’s sustainable development of its supply chain.

(Image: Stefan Hipp in the jungle of Talamanca)

1999: HiPP Ethics Charter

The HiPP managing partners sign the HiPP Ethics Charter, thereby laying the foundation of HiPP’s ethics management.

2001: A new production site in Croatia

The plant in Glina, Croatia, manufactures cereals and other non-perishables.

(Image: HiPP Croatia)

2002: Start HiPP Online-Shop

The company responds early to increasing digitization and emerging e-commerce, opening its online store in 2002.

(Image: The company website in 2002 with link to the HiPP online-shop, source: Internet Archive / Wayback Machine)

2004: A new product range

HiPP launches sip and tube feeds.

2010: HiPP model farm for biodiversity

Ehrensberger Hof farm - called “E-Hof” for short within the company - is turned into a “model farm for biodiversity” and plays an important role in research into measures to promote biodiversity.

2011: Representing the company together

Stefan Hipp begins to appear alongside his father in promotional campaigns. However, the promise to their customers remains unchanged: “I vouch for this with my name.”

(Image: Claus and Stefan Hipp)

2011: Climate protection at the various sites

Thanks to the use of renewable energy sources and the support of worldwide projects for climate protection, production at the HiPP sites in Pfaffenhofen (Germany) and Gmunden (Austria) is climate-neutral. Today, this also applies to all other HiPP sites in the EU.

2014: Switchover at the HiPP site in Gmunden

The production site in Gmunden, Austria, completes the switchover from jars to pouches, pots and trays.

(Image: Gmunden site production line)

2016: Integration of the production site in Herford

In Herford, Germany, HiPP produces infant and follow-on formulae as well as special formulae.

(Image: Herford site production line)

2017: The torch is passed

Stefan Hipp replaces his father as advertising ambassador and speaks the well-known brand promise “I vouch for this with my name.”

(Image: Stefan Hipp)

2017: Foundation of Organic Processing and Trade Association (OPTA)

OPTA is an association of European- based and internationally active organic trading and processing companies.

2018: EMAS und EMASplus

All production sites are validated in accordance with EMAS and EMASplus for the first time. EMASplus complements the EMAS environmental management standard to a sustainability standard.

(Image: EMAS+ logo)

2018: HiPP surveys insect populations

Together with renowned experts and scientists, HiPP analyses how conventional and organic farming affect the diversity of flying insects.

2020: New spray towers in Herford

After several years of planning and construction one of the most modern plants in Europe supplies milk formula.

(Image: Herford site)

2020: Presidency

Stefan Hipp is elected as first president of OPTA.

2022: The third generational change is completed

In the fourth generation, the brothers Stefan and Sebastian Hipp take over the management of the company.

2022: Sustainable innovation

Introduction of the new plant-based product range.

2023: Virtual support for families

HiPP expands its portfolio with the HiPP Family platform, which accompanies and advises young families on their journey from wanting a child to everyday family life.