Fish from sustainable fishing
HiPP uses only MSC-certified fish from the sea. MSC guarantees that the fisheries controlled by it meet the specified environmental standards, conserve the fish populations and operate according to efficient management principles.
To guarantee the best quality fish environmental conditions are regularly analysed and fishing grounds of particular excellence in the open seas are selected.
With all of these measures, HiPP also helps to prevent the overfishing of seas and to protect the fish populations so that our little consumers of today will still have sufficient fish resources available when they grow up.
The Marine Stewardship Council is an independent, international non-profit organisation certifying sustainable fishing. Independent auditors check continuously whether the fisheries meet the high standards of the MSC. The MSC standard guarantees that the fish comes from a certified fishery that protects the environment as well as the fish stock.