The Hipp family has passed down their love of nature and of their craft from generation to generation. Their forebears made beeswax candles and fine honey gingerbread. At the end of the 19th century, Joseph Hipp, a confectioner in Pfaffenhofen, had an idea that was revolutionary for the time: when his wife had problems nursing their twins, he used hand crushed rusks and milk to make the first baby cereal. News of his success spread, and the yellow and black packages of J. HiPP’s Rusk Flour became an established brand, laying the foundations for the family company. As the popularity of the flour grew, son Georg sold the product from door to door in Munich, until his parents’ premises grew too small and he founded his own company in 1932.